Tienen, December 18, 2024 — VOW, the new Belgian sustainable retail brand, proudly announces its imminent launch and marks the occasion with a concrete gesture for society. To celebrate, VOW is donating €1,000 to the charitable organization Bezorgd om Mensen. This support will enable a group of disadvantaged children to visit Technopolis in the spring — a unique experience designed to spark their curiosity and provide access to a scientific and educational universe.
A Mission Committed to People and the Planet
With its tagline "Sustainable care feels good. For Everyone.", VOW’s mission is to transform the consumption of sustainable care products from a niche market to the mainstream, while helping combat inequalities. By promoting local brands of organic and vegan cosmetics, zero-waste products, and items from the social and circular economy, VOW actively contributes to a more responsible mode of consumption.
A Progressive Rollout for Lasting Social Impact
The official launch of VOW’s e-commerce website (VOW.care) is scheduled for March 8, International Women's Day. Over the summer, the brand will participate in local markets before opening its first physical store in the fall. A unique initiative: customers at VOW will not only be able to purchase products for themselves but can also buy “suspended care products.” These suspended items will be redistributed to disadvantaged individuals via VOW’s social partners, starting with Bezorgd om Mensen in Tienen. Any margin generated by VOW on suspended products will be reinvested in projects aimed at tackling inequalities. The brand is also inviting its community of like-minded ethical brands to join the movement by reducing the price of suspended products or donating them for free.
A 10-Year Commitment
With plans to open 35 stores across the Benelux region over the next 10 years, VOW aims to transform the drugstore sector into a benchmark for sustainable consumption. The brand is dedicated to placing sustainability and solidarity at the heart of its business model, benefiting both the planet and local communities.
About VOW
VOW offers a complete range of sustainable personal and home care products, promoting environmentally friendly and socially responsible solutions. As a committed player, VOW strives to make sustainable consumption accessible to all while contributing to a positive societal impact.
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