The community of VOWers

Our ambition is not just to launch a chain of stores.

We want to create a community of eco-conscious customers and virtuous brands that will help each other on the sustainable care journey.

Because let's be real (it was nearly our name): The perfect sustainable product does not exist. Nor does the perfect consumer exist. And VOW is not perfect either and will likely never be. We all make constraint choices. What matters is to start the sustainability journey and help each other along the way. Because things need to change. We all need to change.

Our mission at VOW is to facilitate the change so that we all progress, together, step by step. And the outcome we VOW to create in all our member's hearts is a feeling of joy. Because they have done something good for the planet and its people. And have enjoyed doing it.

Our VOW for our customers

We VOW to help you progress on your own sustainable care journey and feel supported by our community.

Concretely:

- We will provide usefull products and content to help you learn and progress on your own sustainable care journey.

- We will have knowledgeable staff to provide you with advice.

- We will organize workshops and activities where you will be able to meet and learn from other members of the community.

- We will involve you to select and review products in our assortment.

- We will have a forum for members to interact with each other.

And above all: we want your customer expereince to be easy and enjoyable!

Our VOW for virtuous brands

We VOW to help virtuous brands develop and become market leading brands.

Concretely:

- We will develop a wide network of specialised physical stores and a webshop to distribute your products.

- We will enable interactions with the members of the communities through the collection of product feedback from our members and the organisation of diverse workshops and community activities