About us

VOW was born from a simple yet powerful belief: sustainable care products should be easy, affordable, and enjoyable for everyone—not just an exclusive niche for the wealthy.

As we looked at the non-food retail sector, we noticed a huge gap: sustainable products were hard to find in physical stores, even though so many amazing brands are out there, working to make a difference. These brands are creating local products with natural, organic, vegan, and recycled ingredients—but without the right platform, they struggle to reach consumers.

That’s where VOW comes in. A community of conscious consumers and committed brands, working together to make sustainable care simple, accessible, and enjoyable. Because real change happens when we help each other grow.

Our VOW for the Planet.

We dream of a world where sustainable care is no longer the exception, but the norm. That’s why we’re committed to taking eco-friendly product consumption from a niche market to the mainstream.To make this happen, we’re building a strong community and developing a network of online and physical stores that make it easier to learn, connect, and access planet-friendly alternatives.

Our VOW for People

We believe in a fairer and more united future. Our commitment goes beyond products: we want to take concrete action to reduce inequalities in the communities where we are present. This involves initiatives against menstrual poverty, better access to care, and the support of local projects through the repayment of a portion of our profits. We also strive to build a diverse and inclusive team, supported by an active program in favor of Inclusion & Diversity.