About
ABOUT
| VOW was born from a strong conviction: sustainable skincare products should be simple, affordable and pleasant to consume – and not just a privilege reserved for an elite. By observing non-food retail, we noticed a frustrating reality: it is still difficult to find sustainable products in stores. However, a multitude of committed brands exist, ready to change things by offering local products based on natural, organic, vegan and recycled ingredients. But without a suitable platform, their impact remains limited. This is where VOW comes in. A community of engaged consumers and virtuous brands who help each other to make the consumption of sustainable care simple, accessible and enjoyable. Because real change begins when we move forward together. |
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Our VOW for the Planet.
We dream of a world where sustainable care is no longer an exception, but the norm. This is why we are committed to moving the consumption of eco-responsible products from a niche market to a mainstream market. To achieve this, we are building a strong community and developing a network of points of sale, online and in-store, which facilitates learning, exchanges and access to planet-friendly alternatives.
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Our VOW for People.We believe in a fairer and more united future. Our commitment goes beyond products: we want to take concrete action to reduce inequalities in the communities where we are present. This involves initiatives against menstrual poverty and for better access to care, and the support of local projects through the donation of a share of our profits. We also strive to build a diverse and inclusive team, driven by an active program in favor of Inclusion & Diversity.
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Our values.
Commitment.
We are resolutely committed to the path of sustainable care, with the firm desire to have a positive impact on the planet and people, while generating profits, which is the key to our continuity.
Joy.
We are here to create and share moments of well-being and joy. Warm and joyful, we want our community members to feel that way in every interaction with us.
Curiosity.
We are customer-centric. We continually learn from data, from our mistakes and from the outside. We seek, welcome and act on feedback from all members of the community.
Inclusion.
We are a community in which everyone (customers, business partners, employees and shareholders) feels welcomed, included and belongs.
Innovation.
We strive for excellence. We are solution-oriented optimists, always eager to improve. We dare to take risks and try different approaches. We are constantly learning.
Our favorite brands
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Only Wondrs, No nasties!
https://vow.care/collections/wondr_careWONDR is a Belgian solid cosmetics brand that wants to make everyday care simpler and more sustainable. Shampoos, soaps or deodorants: effective, natural and plastic-free formulas, designed to reduce waste without complicating the routine. Joyful, accessible and well-designed products, which prove that a small gesture can already make a difference.
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Parfums naturels rechargeables
https://vow.care/collections/100bon100BON est une maison française de parfumerie naturelle, créée à Lyon en 2017 avec l’ambition de rendre la parfumerie de niche plus accessible. La marque développe des fragrances originales à partir de matières premières majoritairement d’origine naturelle, sélectionnées pour leur qualité et leur richesse olfactive.
Certaines compositions utilisent aussi des ingrédients upcyclés, issus de coproduits végétaux comme des zestes d’agrumes ou d’autres matières naturelles valorisées en parfumerie. Une manière créative de donner une seconde vie à des ressources existantes.
Florales, boisées, musquées ou épicées, les fragrances 100BON proposent une parfumerie expressive et accessible, pensée pour être portée au quotidien.
Fidèle à sa démarche durable, la marque privilégie des flacons rechargeables et recyclables, pour profiter du parfum plus longtemps tout en réduisant les déchets.
Découvre notre sélection de parfums naturels 100BON.
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Acorelle
https://vow.care/collections/acorelleAcorelle est une marque française spécialisée dans les cosmétiques bio et naturels, qui développe des produits de soin pensés pour respecter à la fois la peau et l’environnement. Depuis sa création, la marque privilégie des formules certifiées biologiques, riches en ingrédients d’origine naturelle et inspirées par les bienfaits des plantes.
La collection Acorelle réunit des essentiels pour le quotidien : parfums naturels, déodorants bio et soins d’épilation. Les fragrances sont élaborées avec des matières premières naturelles pour offrir des parfums délicats et équilibrés. Les déodorants privilégient des formules douces qui aident à neutraliser les odeurs tout en respectant l’équilibre de la peau. Quant aux produits d’épilation, ils sont conçus pour offrir une épilation efficace et plus douce, adaptée même aux peaux sensibles.
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Emotional cosmetics for over 20 years.
https://vow.care/collections/altearahAltearah is a French holistic care brand based on the benefits of aromatherapy. It offers organic and natural cosmetics formulated with essential oils, designed to act both on the skin and on emotional balance. Each Altearah treatment is part of a global approach to well-being, combining effectiveness, sensoriality and respect for the body and mind.
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Should I kill you?
https://vow.care/collections/apikanApikan Cosmetics is a Franco-Belgian brand independent of organic and natural cosmetics, handcrafted from ingredients 100% from organic farming. Each treatment favors short, effective formulas that are respectful of both the skin and the environment.
Without controversial or superfluous ingredients, Apikan relies on the power of plant active ingredients to provide care simple, sensory and transparent, in line with a committed and sustainable vision of beauty.
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Avril - cosmétiques bio accessibles
https://vow.care/collections/avrilAvril est une marque française de cosmétiques bio certifiés, connue pour proposer des produits de beauté efficaces à des prix accessibles. Soins du visage, maquillage, hygiène : la marque développe des formules simples, avec des ingrédients issus de l’agriculture biologique et des emballages pensés pour limiter l’impact environnemental.
Chez VOW, nous aimons Avril pour son approche pragmatique : rendre la cosmétique bio facile à adopter au quotidien, sans compromis sur l’efficacité ni sur le prix.
Découvre notre sélection de soins bio Avril pour une routine beauté plus simple et plus responsable.
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Bioflore - Beauté engagée
https://vow.care/collections/biofloreBioflore est une marque belge spécialisée dans les huiles essentielles, huiles végétales et soins naturels. Depuis plus de 30 ans, la marque sélectionne des ingrédients biologiques et développe des produits simples, concentrés et efficaces, inspirés par l’aromathérapie.
Huiles essentielles, hydrolats, soins du visage ou ingrédients bruts pour créer ses propres préparations : Bioflore propose des solutions naturelles pour prendre soin de sa peau et de son bien-être au quotidien.
Chez VOW, nous apprécions Bioflore pour son approche transparente et experte de l’aromathérapie et des soins naturels.
Découvre notre sélection de produits Bioflore pour une routine plus naturelle et personnalisée.
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Committed beauty creator
https://vow.care/collections/boho-green-makeupBoho Green Make-up is a committed brand of natural and certified organic makeup, owned by the French group Léa Nature, which develops eco-designed makeup products, respecting People and the Environment.
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Honestly beautiful
https://vow.care/collections/cimeCÎME est une marque belge de cosmétiques naturels et biologiques qui combine plantes puissantes de l’Himalaya et science cosmétique moderne. Fondée par Anke et Isabel, la marque est née d’un voyage au Népal et d’une envie : créer des soins efficaces tout en soutenant les communautés locales qui cultivent ces plantes rares.
La marque utilise des ingrédients biologiques issus de plantes de montagne, reconnus pour leurs propriétés antioxydantes et régénérantes, pour formuler des soins du visage naturels performants.
Chez VOW, nous aimons CÎME pour son approche qui allie efficacité, ingrédients naturels et impact positif, de la culture des plantes jusqu’aux soins que l’on utilise chaque jour.
Découvre notre sélection de cosmétiques naturels CÎME.
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The most organic make-up since 2003.
https://vow.care/collections/couleur-caramel-bio-makeupLaunched in 2003 in France, CARAMEL COLOR is THE historic leading brand in organic cosmetics for professionals.
Almost all* of their products respect the charter COSMEBIO and are certified by ECOCERT.
On average, formulations contain 99% ingredients of natural origin from methods that respect the environment and biodiversity.
The guarantees of their formulations:
- No paraben
- No phenoxyethanol
- No artificial fragrance or coloring
- No GMO
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Organic Dermo-Cosmetics.
https://vow.care/collections/eau-thermale-jonzacJonzac Thermal Water is a French brand of organic dermo-cosmetics, formulated from pure thermal water, drawn directly from Jonzac and recognized for its properties soothing, regenerating and anti-inflammatory.
Certified organic, the treatments are developed under dermatological control to respect the sensitive, reactive or weakened skin, without compromising on efficiency. The formulas are simple, well tolerated and designed for daily use, from the face to the body.
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Join the detox revolution!
https://vow.care/eezymeezym is a Belgian brand of ecological cleaning products, born from the expertise of Realco, specialist in natural enzymes for over 30 years.
Made in Belgium, Eezym products clean effectively thanks to enzyme technology which acts in depth, while respecting health and the environment. An approach scientific, transparent and responsible, designed for simple everyday use.
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Green Clothes
https://vow.care/collections/green-clothesGreen Clothes is a committed Belgian manufacturer of zero waste products, designed to replace everyday essentials with alternatives reusable, durable and easy to adopt.
Made with responsible materials and designed to last, Green Clothes products focus on ease of use and efficiency, without blaming speeches. A concrete approach to zero waste, made for real life.
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Bees take care of humans, and vice versa.
https://vow.care/colelctions/habeebeeHabeebee is both a Belgian brand of natural cosmetics and a community project committed to urban beekeeping. The treatments are formulated using hive products – honey, wax, propolis – recognized for their virtues. nourishing and restorative.
Beyond cosmetics, Habeebee acts on the ground by training beekeepers in Brussels and by developing a local community involved in the protection of bees and biodiversity. An approach that combines skin care, transmission of know-how and concrete positive impact, without moralizing speech.
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Strictly worded. Made with passion.
https://vow.care/collections/indigene-cosmetiquesNative is a Belgian brand of artisanal natural cosmetics, born in 2016 in Brussels of the meeting between Francesco (pharmacist) and Eva (biomedical/toxicology), who decided to create their own soaps and treatments after becoming aware of conventional products.
Made locally and by hand, their products – soaps, shampoos, serums, scrubs and treatments – are designed with a logic simple, transparent and respectful of the skin and the environment, with minimalist packaging and mainly organic raw materials.
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Four decades of emotional, natural and sincere perfumery.
https://vow.care/collections/jimmy-boyd-parfumsJimmy Boyd for more than forty years has embodied a emotional, natural and sincere perfumery, where each fragrance is designed as an experience of well-being. Formulated in Spain using ingredients of natural origin, the perfumes combine smell, emotion and memory, in an artisanal approach that favors sense, balance and authentic pleasure.
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Reduce your ecological footprint, with style and elegance.
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Pioneer in solid cosmetics and first PETA Cruelty-Free certified brand in France.
Lamazuna is a pioneering French brand of solid and zero waste cosmetics, known for making shampoo solid simple, effective and accessible to the greatest number.
Made in France, Lamazuna products are designed to last a long time, reduce waste and integrate easily into everyday life, without compromising on the pleasure of use. An approach pragmatic and committed, which makes sustainability obvious, not a constraint.
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La première gamme Belge de cosmétiques issue de la vigne
https://vow.care/maison-eoleMaison Éole — Cosmétiques circulaires issus de la vigne belge
Maison Éole est une marque belge de cosmétiques circulaires née au cœur du vignoble Chant d’Éole. Sa particularité : créer des soins naturels et vegan à partir d’actifs innovants récupérés dans la vigne, notamment les sarments, via son concept exclusif Wine extracts³, reconnu pour sa forte activité antioxydante.
Soins visage, corps et essentiels du quotidien : Maison Éole transforme des ressources viticoles en formules agréables, efficaces, et pensées pour durer.
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MakeSenz - Less is more
https://vow.care/colelctions/makesenzMakeSenz est une marque belge de soins naturels et bio qui défend une idée simple : “Less is more”. Des formules efficaces, qui vont à l’essentiel, pour simplifier ta routine et respecter la peau au quotidien.
Créée en 2011 par Sophie Trenteseaux après plus de 10 ans dans la cosmétique industrielle, MakeSenz propose une alternative saine et authentique : des produits basés sur la science botanique et l’aromathérapie, pensés pour accompagner la peau dans tous ses états — sans promesse miracle.
La gamme est fabriquée localement, certifiée vegan et bio par Ecogarantie, avec minimum 98% d’ingrédients d’origine naturelle.
Découvre notre sélection de cosmétiques naturels MakeSenz pour une routine plus simple, plus juste, et vraiment agréable à utiliser.
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The natural friend of your hair.
Mellon is a Belgian hair care brand that invites everyone to take care of your hair as it is, without transforming them. Natural and clean formulas, an inclusive and respectful approach, and simple routines that prioritize hair health rather than miracle promises.
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MORO Essentials
https://vow.care/collections/moro-essentialsMORO Essentials développe des soins pour le corps pensés pour concilier durabilité, efficacité et esthétique. La marque est née d’une idée simple : il ne devrait pas être nécessaire de choisir entre un produit responsable et un produit agréable à utiliser au quotidien.
Pour limiter le plastique à usage unique, MORO Essentials propose des contenants réutilisables et des recharges, conçus pour s’intégrer facilement dans la salle de bain. La marque adopte aussi une approche transparente sur les matériaux utilisés, avec l’objectif constant d’améliorer l’impact de ses produits.
Chez VOW, leur déodorant aux probiotiques fait partie de nos bestsellers : une formule efficace qui aide à équilibrer naturellement la peau.
Découvre notre sélection MORO Essentials, des essentiels durables pensés pour durer.
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The science of nature.
Because Nature demands the best of Science to extract all its potential and restore all its power and diversity, the natural and organic formulas of Natessance treatments meet hygiene and beauty needs, from the most basic to the most technical, in the purest way and with the greatest effectiveness and sensoriality expected in cosmetics. A brand of the French group Léa Nature.
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Anchored in nature, driven by science.
Nourist is a skincare brand created from a personal need: to offer reliable solutions for sensitive and reactive skin. It develops essential and transparent formulas, which nourish, soothe and strengthen the skin barrier, without superfluous ingredients or excessive speech. Treatments designed for everyday use, effective, vegan and respectful of the skin in the long term. All products are free from perfuming substances.
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The sunny kind of coffee
Ray & Jules is a Belgian coffee brand that proves that very good coffee can also be responsible. It slowly roasts, using solar energy, specialty coffees from sustainable relationships with producers. The result: a warm, accessible and flavorful coffee, which puts pleasure at the center without turning a blind eye to the social and environmental impact. An optimistic coffee, made to be shared, every day.





