About
ABOUT
| VOW was born from a strong conviction: sustainable skincare products should be simple, affordable and pleasant to consume – and not just a privilege reserved for an elite. By observing non-food retail, we noticed a frustrating reality: it is still difficult to find sustainable products in stores. However, a multitude of committed brands exist, ready to change things by offering local products based on natural, organic, vegan and recycled ingredients. But without a suitable platform, their impact remains limited. This is where VOW comes in. A community of engaged consumers and virtuous brands who help each other to make the consumption of sustainable care simple, accessible and enjoyable. Because real change begins when we move forward together. |
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Our VOW for the Planet.
We dream of a world where sustainable care is no longer an exception, but the norm. This is why we are committed to moving the consumption of eco-responsible products from a niche market to a mainstream market. To achieve this, we are building a strong community and developing a network of points of sale, online and in-store, which facilitates learning, exchanges and access to planet-friendly alternatives.
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Our VOW for People.We believe in a fairer and more united future. Our commitment goes beyond products: we want to take concrete action to reduce inequalities in the communities where we are present. This involves initiatives against menstrual poverty and for better access to care, and the support of local projects through the donation of a share of our profits. We also strive to build a diverse and inclusive team, driven by an active program in favor of Inclusion & Diversity.
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Our values.
Commitment.
We are resolutely committed to the path of sustainable care, with the firm desire to have a positive impact on the planet and people, while generating profits, which is the key to our continuity.
Joy.
We are here to create and share moments of well-being and joy. Warm and joyful, we want our community members to feel that way in every interaction with us.
Curiosity.
We are customer-centric. We continually learn from data, from our mistakes and from the outside. We seek, welcome and act on feedback from all members of the community.
Inclusion.
We are a community in which everyone (customers, business partners, employees and shareholders) feels welcomed, included and belongs.
Innovation.
We strive for excellence. We are solution-oriented optimists, always eager to improve. We dare to take risks and try different approaches. We are constantly learning.
Our favorite brands
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Only Wondrs, No nasties!
WONDR is a Belgian solid cosmetics brand that wants to make everyday care simpler and more sustainable. Shampoos, soaps or deodorants: effective, natural and plastic-free formulas, designed to reduce waste without complicating the routine. Joyful, accessible and well-designed products, which prove that a small gesture can already make a difference.
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Emotional cosmetics for over 20 years.
Altearah is a French holistic care brand based on the benefits of aromatherapy. It offers organic and natural cosmetics formulated with essential oils, designed to act both on the skin and on emotional balance. Each Altearah treatment is part of a global approach to well-being, combining effectiveness, sensoriality and respect for the body and mind.
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Should I kill you?
Apikan Cosmetics is a Franco-Belgian brand independent of organic and natural cosmetics, handcrafted from ingredients 100% from organic farming. Each treatment favors short, effective formulas that are respectful of both the skin and the environment.
Without controversial or superfluous ingredients, Apikan relies on the power of plant active ingredients to provide care simple, sensory and transparent, in line with a committed and sustainable vision of beauty.
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Committed beauty creator
Boho Green Make-up is a committed brand of natural and certified organic makeup, owned by the French group Léa Nature, which develops eco-designed makeup products, respecting People and the Environment.
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The most organic make-up since 2003.
Launched in 2003 in France, CARAMEL COLOR is THE historic leading brand in organic cosmetics for professionals.
Almost all* of their products respect the charter COSMEBIO and are certified by ECOCERT.
On average, formulations contain 99% ingredients of natural origin from methods that respect the environment and biodiversity.
The guarantees of their formulations:
- No paraben
- No phenoxyethanol
- No artificial fragrance or coloring
- No GMO
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Organic Dermo-Cosmetics.
Jonzac Thermal Water is a French brand of organic dermo-cosmetics, formulated from pure thermal water, drawn directly from Jonzac and recognized for its properties soothing, regenerating and anti-inflammatory.
Certified organic, the treatments are developed under dermatological control to respect the sensitive, reactive or weakened skin, without compromising on efficiency. The formulas are simple, well tolerated and designed for daily use, from the face to the body.
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Join the detox revolution!
eezym is a Belgian brand of ecological cleaning products, born from the expertise of Realco, specialist in natural enzymes for over 30 years.
Made in Belgium, Eezym products clean effectively thanks to enzyme technology which acts in depth, while respecting health and the environment. An approach scientific, transparent and responsible, designed for simple everyday use.
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Green Clothes
Green Clothes is a committed Belgian manufacturer of zero waste products, designed to replace everyday essentials with alternatives reusable, durable and easy to adopt.
Made with responsible materials and designed to last, Green Clothes products focus on ease of use and efficiency, without blaming speeches. A concrete approach to zero waste, made for real life.
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Bees take care of humans, and vice versa.
Habeebee is both a Belgian brand of natural cosmetics and a community project committed to urban beekeeping. The treatments are formulated using hive products – honey, wax, propolis – recognized for their virtues. nourishing and restorative.
Beyond cosmetics, Habeebee acts on the ground by training beekeepers in Brussels and by developing a local community involved in the protection of bees and biodiversity. An approach that combines skin care, transmission of know-how and concrete positive impact, without moralizing speech.
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Strictly worded. Made with passion.
Native is a Belgian brand of artisanal natural cosmetics, born in 2016 in Brussels of the meeting between Francesco (pharmacist) and Eva (biomedical/toxicology), who decided to create their own soaps and treatments after becoming aware of conventional products.
Made locally and by hand, their products – soaps, shampoos, serums, scrubs and treatments – are designed with a logic simple, transparent and respectful of the skin and the environment, with minimalist packaging and mainly organic raw materials.
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Four decades of emotional, natural and sincere perfumery.
Jimmy Boyd for more than forty years has embodied a emotional, natural and sincere perfumery, where each fragrance is designed as an experience of well-being. Formulated in Spain using ingredients of natural origin, the perfumes combine smell, emotion and memory, in an artisanal approach that favors sense, balance and authentic pleasure.
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Reduce your ecological footprint, with style and elegance.
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Pioneer in solid cosmetics and first PETA Cruelty-Free certified brand in France.
Lamazuna is a pioneering French brand of solid and zero waste cosmetics, known for making shampoo solid simple, effective and accessible to the greatest number.
Made in France, Lamazuna products are designed to last a long time, reduce waste and integrate easily into everyday life, without compromising on the pleasure of use. An approach pragmatic and committed, which makes sustainability obvious, not a constraint.
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The natural friend of your hair.
Mellon is a Belgian hair care brand that invites everyone to take care of your hair as it is, without transforming them. Natural and clean formulas, an inclusive and respectful approach, and simple routines that prioritize hair health rather than miracle promises.
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The science of nature.
Because Nature demands the best of Science to extract all its potential and restore all its power and diversity, the natural and organic formulas of Natessance treatments meet hygiene and beauty needs, from the most basic to the most technical, in the purest way and with the greatest effectiveness and sensoriality expected in cosmetics. A brand of the French group Léa Nature.
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Anchored in nature, driven by science.
Nourist is a skincare brand created from a personal need: to offer reliable solutions for sensitive and reactive skin. It develops essential and transparent formulas, which nourish, soothe and strengthen the skin barrier, without superfluous ingredients or excessive speech. Treatments designed for everyday use, effective, vegan and respectful of the skin in the long term. All products are free from perfuming substances.
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The sunny kind of coffee
Ray & Jules is a Belgian coffee brand that proves that very good coffee can also be responsible. It slowly roasts, using solar energy, specialty coffees from sustainable relationships with producers. The result: a warm, accessible and flavorful coffee, which puts pleasure at the center without turning a blind eye to the social and environmental impact. An optimistic coffee, made to be shared, every day.
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Glittery and festive makeup to shine without compromise.
Sisi the glitter is a French brand of biodegradable glitter that puts fun at the heart of the party, without turning a blind eye to the impact. Colorful, joyful and easy to wear, its glitter is designed to shine freely, while being more respectful of the skin and the environment. An invitation to celebrate, express yourself and have fun — without compromising on values.





